Friday, April 13, 2012

Why You Should Consider "Marketing on One Wheel"


Why you should consider "Marketing on One Wheel".





Concept 1:

Consider how many people look at and even stare at someone who is on a unicycle in the city.
  

                                                                                         
               


Concept 2:

             Carrying & wearing signs ---
Adds visibility & encourages the observer to remember the message or brand when talking to his/her colleagues during the day about what they saw.   





Concept 3:

 Hand-outs while riding a unicycle -- People are more likely to take handouts from a person on one wheel.







Concept 4:

 Juggling while wearing brand logos while riding unicycle  -- creates more interest, draws more attention, and more advertising/brand exposure.














Snapshot from finnish Channel 1 "YLE News" April 2011

Clipping from a daily finnish newspaper February 2011





Concept 5:

People, both pedestrians and reporters, tend to take pictures and show the picture to their friends -- this encourages advertising exposure to grow virally/quadratically.





















                                                    



                                                                     Ben Christensen
                                                
                                                               Phone: +45 614 535 86
                                                        E-mail: onewheelads@gmail.com
     

Video of concept in action: